Look at RFID applications from a children's bookstore in Tokyo

Date:2007-10-10

Pick: one of the more successful USES of RFID in Japan is the management of books. We have a chance to know there's a children's bookstore in Tokyo the application of RFID technology, make the bookstore this is to promote cultural development in the field of more added "knowledge" and "entertaining", this newspaper reporter interviewed the bookstore in the field, and from the bookstore as President of the greater jing there, Mr Understanding to Japanese book publishing and distribution of the change.

One area where RFID is more successful in Japan is the management of books. We have a chance to know there's a children's bookstore in Tokyo the application of RFID technology, make the bookstore this is to promote cultural development in the field of more added "knowledge" and "entertaining", this newspaper reporter interviewed the bookstore in the field, and from the bookstore as President of the greater jing Mr (figure 1) to Japan there change situation of book publishing and distribution.

Called at the bookstore, the bookstore is run by showa books, bookstore, bookstore's position in the social security at the Tokyo metropolitan area, famous bookstore street kanda is too far away from here, there are different sizes everywhere on here bookstore, because in some universities, kanda at area so from before the war there is a lot of college students living here. Most of the textbooks and reference materials they needed from the bookstore to buy, when we interview the greater President, he also affectionately said to us: China's founding, Mr Premier zhou enlai attended at a nearby has the remains of Mr. Zhou. This is a sign of the profound friendship between the two peoples in this cultural area.

Reporter: "Mr. Takanzhu, how do you think of using RFID technology in such a bookstore?"

The greater, "our bookstore was founded in October 2005, customers are mostly preschool children and parents to take them to buy a book. When we heard that some libraries and bookstores have to use RFID tags to prevent loss of books management, but also have the effect very much, so we decided to try out the electronic label. The past means to prevent theft is adopted by magnetic medium on the books of bookmarks, when the customer to the door without payment, set up at the door at the side of magnetic sensors will sound, tell customers this payment yet. But we do not simply use RFID to replace magnetic alarm device, but use it to let the children to take an interest in the bookstore. And enlighten the children love reading habits."

Reporter: "what methods have you taken to achieve this?"

Greater: "section in the center of the bookstore, we set up a reading for children, the entertainment world, it is by the shelves around the isolated (figure 2). The exit is equipped with an RFID read-write device. Because we are all in each book with the tags, once the children in and out of here, next to import, speaking, reading and writing is moving and toy birds' singing, curious children will feel interesting.

In addition, we put a toy bear in this small world, and the 'bear' holds out a book (figure 3). We mixed some books a little story, as long as the children put the book on "the bear's hand", according to the book of the content of an electronic tag, 'bear' start 'story for the children. "

So we were interested in the electronic tags in the book. The chief executive took out the electronic tags in the book to show us (figure 4).

Reporter: "do you now use electronic labels to manage books?"

The greater: "we are the bar code and electronic tags share ways to manage the books, we are currently using electronic tag to the name of the book, content, profile and other information to log in, and management. To use barcode for price management, that is to say we send him or using barcode manner." Reporter: "at the same time, the management of books in two ways, is it more complicated to register?"

"We went through months of actual use and didn't feel the red tape."

As he spoke, the clerk began to show us how they had logged in. Login with read/write device is a kind of handheld bar code and RFID all-purpose, speaking, reading and writing (figure 5) when reading head part of the read/write device on barcode, book publishing already entered information will read in reading and writing. When the head is close to the electronic tag, the content of the translated barcode is immediately written to the electronic tag. Such an operation can turn the book information that you want to log into an electronic tag over and over again. Then place the read/write device with the computer connected to the transmission device, so the login information into the computer immediately and add to the books management with database (figure 6). You can also add the login information to the computer as needed (figure 7).

Reporter: "heard that book pricing can also be accomplished by RFID, your future is it possible to put the bar code and RFID both unify, single use RFID?"

Greater: "we think that, but good books from printing after issuing, through large and small wholesalers at last to the bookstore. This is so far have been dealt with the books' supply chain '. Printing after the entry of data or the spread of the traditional bar code. If you want to fully use RFID will first line in the" upstream "department of technology upgrade, the RFID technology. In that case, the bookstore here don't need to make the bar code to the RFID information conversion, you can also directly with the valuation of RFID this is perfect. We are currently in the bookstore individually to update the technology, although still a try, but has many sweet taste. In addition to improve children's interest in reading, we are also using RFID for the retrieval of books (figure 8). Bookstores have been doing this for the customer and provide the convenience. In the future, we want to do is to promote the book publishing, distribution, retail RFID change. Improve the management level, reduce the cost. Benefit both consumers and business operators."

In early February, Tokyo or winter is the coldest season of a year, we walk out of the bookstore, felt a warmth of spring, we sincerely hope that in book publishing, distribution, retail industry as the greater President said that sample, as soon as possible to realize the technology management of change. In fact this change of the technical management will promote the book circulation industry substantial changes, such as for many years, Japan has adopted the pattern of "pricing" sell books, once the figure of the book price is determined and written in the book, is not allowed on sale price is fixed. But in recent years the management model has begun to wobble. The price of books has already been properly floated. But how does a float not disturb the book market? This will require an efficient approach such as RFID to improve the electronic information management of books.

As they walked along, we are still in the aftertaste with greater President told before our parting words "everyone knows" silk road ", but interest in the 'road of the books are less. In fact, China's ancient civilization are invented papermaking, printing, hundreds or even thousands of years ago, by the Korean peninsula from China to Japan there is a' road of the book, for the development of Japanese culture and technology has played a pivotal role."

Yeah, now, we come to be with a humble attitude to look at Japan's science and technology, although the application of RFID technology in the bookstore sounds not what great things, but the effect is remarkable, we should found in your daily life to improve and try to reform, make our society more harmonious and rich and make people live more happily.

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